Selected work — Brand Identity
A mark is the shortest version of the story.
Eight identities drawn for clients across technology, food, trading and education — each one reduced to a single mark, then extended into a system that survives contact with the real world.
Chapter 01 — The marks
Eight brands, eight marks.
Technology, trading, food and education — different sectors, the same discipline. Every mark is drawn as vector from the start, so it holds at a stitched polo shirt and at the width of an exhibition wall.
- Identities
- 8
- Format
- Vector
- Variants
- Horizontal · Vertical
ASEC
Abu Essam
Agentic Trading
Core Tech
IQT
Mzawed
Nahj Academy
Rachel's BitesChapter 02 — Mzawed
The mark, off the screen.
A brand is only real once it is printed, folded, stitched and handed over. Mzawed's identity applied across gift packaging, stationery and presentation materials — the point where a guideline stops being a document.
- Client
- Mzawed
- Applied to
- Packaging · Print
- Guideline
- Delivered
Chapter 03 — Nahj & ASEC
Guidelines that get used.
Nahj Academy in Arabic-first form, and ASEC's corporate system. Both shipped with a guideline document and the mockups that prove the marks survive translation into objects people actually hold.
- Clients
- Nahj · ASEC
- Deliverable
- Guideline + assets
The next chapter
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